J. C. Penney: The
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
This case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company's turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, "J. C. Penney: Reinventing Fair and Square Deals (A and B)" (UVA-M-0835 and UVA-M-0836). It includes the views of the CEO of Pershing Square Capital Management, who holds more than 18% of the company's stock and believes the company is poised for a major turnaround.
【書誌情報】
ページ数:22ページ
サイズ:A4
商品番号:HBSP-UV6547
発行日:2012/9/28
登録日:2014/8/20