The role of branding at the corporate level, distinct from product marketing, has evolved to serve as an expression of corporate values. This note surveys current thinking about the ways corporations consider the alignment of brand with the business model and corporate social responsibility (CSR).

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-UV6574

発行日：2012/11/19

登録日：2013/8/22