Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" Absolut, promote a lower-priced alternative, or rebrand other vodkas under the Absolut brand to trade on its considerable brand equity.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-UV6609

発行日：2012/6/27

登録日：2013/9/12