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Changing Contexts for Reputation Management

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This note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that form perceptions of their large organizations. Primary among these is the alignment of internal and external communications to achieve a coherent and consistent message.

【書誌情報】

ページ数:6ページ

サイズ:A4

商品番号:HBSP-UV6628

発行日:2013/3/5

登録日:2014/8/20

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