This short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Relay could tell from its customer-level purchase data that many of its existing customers were purchasing some of their grocery products from other vendors. Relay therefore developed a heuristic to categorize customers as active or churned. They then explore how to use customer-level purchase information to determine factors that distinguish between active and churned customers.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-UV6815

発行日：2014/4/30

登録日：2014/8/20