This case works well to provide experience with developing a revenue growth forecast using time series analysis. Students are asked to run several exponential smoothing models to predict the growth in a high-profile social network's traffic from three years of monthly history. The model students select is used to forecast a stream of future revenues in a pro forma cash flow statement. This case is supported by a teaching note, an Excel spreadsheet, a .csv file, and an R file.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-UV6854

発行日：2014/9/17

登録日：2015/2/5