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E-Cigarettes: The Wild, Wild West

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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In 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.

【書誌情報】

ページ数:22ページ

サイズ:A4

商品番号:HBSP-UV6909

発行日:2015/1/7

登録日:2015/10/22

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