In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still Shipman wondered about the potential of the craft-brewing industry segment.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-UV6923

発行日：2013/11/15

登録日：2015/9/28