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A/B Testing at Vungle

通常価格 ¥1,078 JPY
通常価格 セール価格 ¥1,078 JPY
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Two recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/B format or "horse race" in order to establish customer preferences and superior profitability. The case was written for a course elective covering hypothesis testing.

【書誌情報】

ページ数:7ページ

サイズ:A4

商品番号:HBSP-UV6965

発行日:2015/4/13

登録日:2015/11/11

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