JetBlue Airways is only five days away from entering the Boston market by establishing a presence at Logan International Airport. The VP of strategy for JetBlue considers the range of potential competitive responses that he might expect from such established airlines as American Airlines, so he can anticipate and prepare. As the largest major carrier operating out of Logan, American had more at risk than the other major carriers and had not yet decided how best to compete with the LCCs. How would American respond?

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-UV6980

発行日：2013/10/21

登録日：2015/9/28