In an effort to save his business, Paul Marciano, the owner of Italian family restaurant Maria's Ristorante, runs a number of experiments focused on improving the customer experience around his target customer segment. These experiments lead to a better understanding about his business and cause him to make specific changes to his business model that ultimately improve things across the board. The experiments are based on research from the academic literature on the use of behavioral variables to manage customer perceptions.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-UV6987

発行日：2015/5/28

登録日：2015/9/28