This case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small business.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-UV6995

発行日：2015/4/6

登録日：2015/9/28