Design Thinking at Arena Industries: Designing an Employee Wellness Approach
This document is one of three available case-based simulations used as the basis for a multisession course on design thinking. The course emphasizes deep user understanding, iteration, and a focus on the possibilities as a way to enhance value creation for stakeholders. Please refer to the course teaching guide to view the additional essential pedagogical tools available to the course instructor-including several hours of video content and a set of posters that summarize ethnographic interview findings for each simulation scenario. Arena Industries is a global company seeking to improve the wellness of its employees. Students are asked to read a short introduction to Arena's business and operating philosophies, as well as details concerning the challenges present in the larger health care environment in the United States. Students play the role of a consultant who has been charged with recommending to Arena's leaders how best to address the opportunity to improve employee wellness.