How does change happen at a company that by all accounts was doing well under successful leadership? In this case, the story of BASF North America (NA) is shared with all references relating to significant change in the regional organization. Adopting strategic change at the leadership level, cascading the change strategy to those executing it, and receiving full support from the top are almost textbook-worthy elements of the change effort that occurred at BASF NA. BASF NA had changed significantly since the creation of the North American 2020 Strategy. Now the management team found itself at a time of further reflection-where was the organization by 2014? And more important, how would the company continue to move forward to 2020 and beyond?

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-UV7123

発行日：2015/3/26

登録日：2016/4/5