In March 2009, Ulrich Bez, CEO of British carmaker Aston Martin Lagonda Ltd., found himself grappling with some tough news from Switzerland. The company had just debuted a novel car concept, its first crossover model under its rarely used historic Lagonda brand, at the Geneva Motor Show, but the negative press criticizing the four-wheel drive, four-seater car's design and concept was troubling and unexpected.

【書誌情報】

ページ数：31ページ

サイズ：A4

商品番号：HBSP-UV7424

発行日：2017/11/26

登録日：2018/5/8