While both management and marketing courses detail the importance of having a strategy, there is a dearth of tools available that can help students understand how to create a strategic plan-as well as some of the attributes that make for stronger strategic plans. This technical note describes a tool that can be used to construct a strategic marketing plan. The note helps walk students through the process of constructing a strategic marketing plan and provides examples. This is appropriate for strategy, marketing strategy, brand management, and marketing capstone courses at the undergraduate and graduate levels.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-UV7559

発行日：2016/2/11

登録日：2018/11/6