This technical note outlines what an employer brand is, how it relates to a consumer brand, and why it matters. It allows students to be able to put their knowledge to the test by evaluating the attribute ratings among seven different top employer brands. Finally, they will have a better understanding of how to assess, build, and enhance a company's employer brand.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-UV8157

発行日：2020/9/30

登録日：2021/1/12