Jeffrey Offutt had overcome many hardships and personal difficulties to better himself and build his own graphic-design and corporate-printing business: Jita Printing. Just as it seemed his efforts had begun to pay off in the form of steady work and a loyal clientele, Offutt was hit with two problems. First, designing and printing marketing materials for a small local theater had started as a quick, small undertaking for deeply discounted prices, but had turned into a drawn-out job with multiple design stages. Second, a hardcover book design for a flower shop, involved an entirely new business venture for Jita, and Offutt was having a difficult time coming up with a quote that was both competitive and profitable. How should Offutt deal with these two problems? This case is used in entrepreneurship electives at Darden, but would also fit well in a small business strategy course for non-MBA audiences.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-UV8235

発行日：2013/1/28

登録日：2021/7/12