In this set of three exercises, students are cast in the roles of brand managers of one of three categories of consumer goods companies. They must choose a specific brand in their category and identify keywords to advertise that brand on Google search, in order to leverage or react to evolving consumer behavior. Students research trend tools and Google's keyword planner, explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and finally choose paid search keywords.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-UV8305

発行日：2021/7/25

登録日：2021/12/23