In the field of branding, terms like parent brands and subbrands are often used in imprecise ways. The general lack of clarity around these terms can lead to poor marketing communication and confusion about marketing strategy. This note offers a synopsis of what parent brands and subbrands are, explains the advantages and disadvantages of incorporating them into a company's brand architecture, and provides numerous examples of each.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-UV8344

発行日：2021/8/18

登録日：2021/12/23