Brand Purpose
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
This technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpose is an emerging idea, growing in importance within the academic and practicing communities, we hope this technical note will inspire a deeper reflection and discussion that will lead to greater understanding of brand purpose best practices.
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-UV8345
発行日:2021/8/19
登録日:2022/2/15