This note discusses the sources of competitive advantage for firms, including scale economies, network economies, counter positioning, switching costs, branding, cornered resources, and process power. It also introduces the features of sustainable competitive advantage, offers examples, and includes a framework for assessing the sustainability of each source of competitive advantage. This note is taught at Darden in digital marketing and would also be suitable in a module covering competitive marketing strategy.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-UV8431

発行日：2022/1/11

登録日：2022/4/11