Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic packaging industry. Students will follow Sander Defruyt of the Ellen MacArthur Foundation (EMF) and his New Plastics Economy initiative that aims to engage industry-leading companies-such as Amcor, Danone, SC Johnson, Coca-Cola, and L'Oreal-to work toward a common goal of creating a circular economy and reducing unsustainable plastic packaging. The case highlights how a circular economy is not possible within the current system and that industry actors need to rethink the entire plastics market to implement sustainable changes.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-W04C06

発行日：2020/4/29

登録日：2020/9/10