These exercises complement the WDI Publishing Case "Pink Tax: Gender and other Price Discrimination Factors". Diana Kelly is the brand manager for a company that has a new cream that gives consumers brighter, shinier nails. It will be sold in major retail outlets like Target, Walmart, CVS, and Walgreens. Kelly is given various segmentation schemes produced by consultancy teams to evaluate. Students are asked to evaluate the segmentation schemes and determine how the product should be versioned and priced.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-W04C98

発行日：2016/12/12

登録日：2018/1/15