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Sher-Wood Hockey Sticks: Global Sourcing

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer, Sher-Wood Hockey (Sher-Wood), were pondering whether to move the remainder of the company's high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice?

【書誌情報】

ページ数:11ページ

サイズ:A4

商品番号:HBSP-W12669

発行日:2012/2/13

登録日:2013/9/12

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