In 2012, two years after a major restructuring project had begun at German skin care producer Beiersdorf, the process was still ongoing. The new chief executive officer (CEO) inherited several challenges from his predecessor, including the difficult implementation of the new transnational strategy, opposition from employees and the work council, and ineffective market-entry strategies (especially in China). Strong competitors and a slow rate of economic recovery in Beiersdorf's main markets provided additional complexity. Questions remained about how the new CEO should address the ongoing challenges facing the company.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-W13017

発行日：2013/2/11

登録日：2018/3/15