The beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev. Observations about the beer industry - a fairly easy product and industry to understand - can be extrapolated to other industries. Lessons can be drawn regarding the influence of industry pressures on the four key components of an international expansion strategy: product choice for expansion, market choice for geographic expansion, timing of entry and mode of entry. Andrew Karl Delios is affiliated with National University of Singapore.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-W13345

発行日：2013/8/16

登録日：2019/1/15