Harlequin Enterprises: Assessing e-Books
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Harlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-W14014
発行日:2014/2/20
登録日:2018/2/26
