Harlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-W14014

発行日：2014/2/20

登録日：2018/2/26