Alaska Airlines has recently recovered from a period of operational instability, yet its executives worry the airline is draining its reserves of customer loyalty and goodwill, due to losses over the past two years and variability in its statistics for on-time flights and mishandled baggage. After focusing many resources on operations in an effort to regain stability, the senior executives wonder whether the organization could endure if performance were to slip again. Is remaining status quo good enough, or should the airline's leadership take action to transform the performance culture? Bruce J. Avolio and Chelley Patterson are affiliated with University of Washington.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-W14722

発行日：2015/3/25

登録日：2018/2/26