Enhancing Competitive Strategy at Darling Kenya
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¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
In September 2013, the managing director of Darling Kenya, a hair care product company headquartered in Nairobi, was pondering his next move. As a leader in the beauty hair care industry in Africa, the company needed to stay a step ahead of increasing competition from both local and multinational firms. With limited room to grow in the industry, he was looking at a set of alternatives to protect Darling's brand from losing market share. Which option would benefit the company the most: exploring new advertising channels, especially on the Internet and in social media; reinvigorating the brand with new packaging and higher quality; or entering the rural market through road shows?
【書誌情報】
ページ数:7ページ
サイズ:A4
商品番号:HBSP-W15221
発行日:2015/6/1
登録日:2018/11/27