The United Daily News Group, a leader in Taiwan's media, faces the imminent death of the country's newspaper industry. The founder's grandson took over as the company's chair just four years earlier, during a time when an increasing number of readers were turning to the Internet for their news. Looking ahead, he needs to sustain the company's future development while recognizing that the business of running traditional newspapers may no longer be profitable. He needs to assess the company's strengths, integrate the group's resources, improve news content, introduce digital media and, in doing so, create a new business model. He wonders how to best initiate the integration of resources and which media innovations he should introduce.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W15328

発行日：2015/7/30

登録日：2020/6/29