In July 2014, the expatriate CEO of McDonald's Japan (MDJ) faced a crisis after a video was broadcast accusing one of the company's China-based food suppliers of serious health and sanitation violations. Although MDJ was the biggest brand in Japan's fast food industry, the company's sales had been falling since 2008, and its profitability had deteriorated dramatically since 2012. The CEO, who had recently taken over at MDJ, urgently needed to turn around the company's situation and deal with the crisis at hand. How could she reassure Japanese consumers and put the company back on the road to growth? Derek Lehmberg is affiliated with North Dakota State University.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-W15400

発行日：2015/9/11

登録日：2019/12/10