A leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company's next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company's history as they prepared to vote on whether to enter the U.S. market. What competitive and functional-level strategies would be required to implement such an ambitious growth strategy in a very challenging and unfamiliar market environment? Hagop Panossian is affiliated with American University of Beirut. Dima Jamali is affiliated with American University of Beirut.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W16468

発行日：2016/7/25

登録日：2017/11/7