Alibaba Group: Technology, Strategy, and Sustainability
Alibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company's 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company's founder and chairman, Jack Ma, had used the funds to globally expand Alibaba's operations and its hold on diverse markets. Ma's aim was to have Alibaba exist in three centuries and to not only generate profits but also improve lives and societies in China and beyond. How could Ma ensure long-term success for shareholders and prosperity for China and the world?
【書誌情報】
ページ数:13ページ
サイズ:A4
商品番号:HBSP-W16817
発行日:2016/12/6
登録日:2017/12/7