Environmental & Best Safety (EBS) China was the subsidiary of an American mid-sized firm in the safety products and services industry. Between 2000 and 2015, it had employed at different points a variety of strategic approaches to the Chinese market, including local market exploration and learning, autonomous local research and development (R&D), the transfer of local knowledge to centralized R&D, and the return of localization. The global business of EBS had experienced a continuous downturn over the last five quarters. The situation in China was even worse, with sales significantly under the initial target for the Chinese market, which had been the fastest-growing market for EBS over the last 10 years. In 2015, the global EBS president and the head of EBS China needed to make a decision about the next stage in the business strategy of EBS China. The meeting would be critical for EBS China to re-position itself within EBS worldwide.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W16844

発行日：2016/12/13

登録日：2018/6/27