Nestlé KITKAT in Japan (C): Power of The Postal Service
通常価格
¥1,056 JPY
通常価格
セール価格
¥1,056 JPY
単価
あたり
税込み。
受取状況を読み込めませんでした
Supplement to case W17424. In the spring of 2009, the KITKAT team was fresh from a successful marketing campaign targeting students. After reviewing recent figures however, they realized that they had a critical decision to make regarding the fate of the overall KITKAT brand portfolio: was KITKAT too sweet for some of their older customers? How could they address this issue of taste without undermining the overall brand that they had worked so hard to create through their recent postal service campaign? Philip Sugai is affiliated with Doshisha University.
【書誌情報】
ページ数：6ページ
サイズ：A4
商品番号：HBSP-W17426
発行日：2017/7/14
登録日：2019/9/30
