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InteraXon Inc.'s Muse: Aligning the Supply Chain

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In 2016, the chief operating officer (COO) of InteraXon Inc., a Toronto-based technology start-up in the health and wellness sector, needed to put together a revised supply chain that was consistent with the company's new strategic plan. InteraXon's flagship product was a lightweight headband called Muse, aimed at measuring the wearer's brain activity. The COO needed to keep in mind two major requirements of the new plan: a) the company would be relocating the production of Muse from China to the United States and b) it needed to quickly scale up its manufacturing and marketing operations. What plan of action should the COO develop?

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-W17480

発行日:2017/8/1

登録日:2017/11/7

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