Nest Wealth Asset Management Inc. (Nest) was a new Canadian robo-adviser based in Toronto. The company competed not only against large incumbents such as Canadian banks but also against other financial technology start-ups. In April 2015, Nest's main competitor had just aligned with a significant partner that had abundant financial resources and broad market access. Nest's chief executive officer needed to consider the best option for the company's future: Should he maintain the current business-to-consumer model by maintaining a focus on scaling and expanding Nest's consumer base, or should he explore a business-to-business model by leveraging Nest's technological capability and offering technology to human advisers?

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W17481

発行日：2018/2/22

登録日：2018/5/8