Precia Pharma Private Limited was considered one of the fastest growing companies in the highly competitive Indian pharmaceutical industry. An email from the company's star performing executive in March 2017, highlighting sales pressures and unethical practices in the industry, forced the managing director to face the reality of how the ills plaguing the pharmaceutical sector might affect his company. He wondered what he must do to maintain the company's ethical code of conduct while striving for a healthy balance between ambitious targets and good selling practices. The case explores the strategies of the company for managing the different ethical issues in a pharmaceutical setting. Sandeep Puri is affiliated with Institute of Management Technology, Ghaziabad. Ajay Kohli is affiliated with Georgia Institute of Technology.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W17552

発行日：2017/8/31

登録日：2017/11/7