In 2017, Ivey Publishing, a publisher and distributor of cases for the academic market, struggled with widespread copyright infringement, which affected its revenue stream. The digital revolution, which had an impact on so many other creative industries, including music, film, and computer software, had also affected the publisher. Ivey Publishing's sales team leader made a call to a business professor to elicit his support in encouraging his students to purchase cases from Ivey Publishing (rather than copying them from other students). Having failed to persuade this professor and others, the sales team leader reflected on what else she could do to strengthen Ivey Publishing's financial performance. Brent Beal is affiliated with University of Texas at Tyler. Karen MacMillan is affiliated with Wilfrid Laurier University.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-W17572

発行日：2017/9/18

登録日：2017/11/20