In 2017, Volkswagen Group was not satisfied with its performance in India. Tata Motors Limited, on the other hand, had been dealing with increased competition from new automobile players. In March 2017, both players made the announcement of a potential strategic alliance with one another. However, the alliance talks soon stalled over the potential use of a platform and the practicality of the business model. The question facing both companies was whether to work out their differences and move the alliance forward, or to terminate the negotiation talks and operate independently. Meeta Dasgupta is affiliated with Management Development Institute.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W17642

発行日：2017/10/20

登録日：2018/1/15