In April 2016, the owner of Apoorva Mess (Apoorva) in Manipal, India, wwanted to open a full-service economical restaurant to reach out to customers, beat the competition, improve his sales, and fulfill his dream of serving quality food at affordable rates to the lower middle class. He was facing a dilemma over selecting the best location for establishing his new restaurant, knowing that the wrong choice would spell disaster for his business in the long run. A number of conflicting constraints were making it difficult for him to come to a decision. He wanted to follow a systematic approach to pinpoint the final location. The authors Debmallya Chatterjee and Amol S. Dhaigude are affiliated with T.A. Pai Management Institute.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W17644

発行日：2017/10/24

登録日：2018/1/15