In 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a noteworthy, healthy lifestyle-oriented product. True Fruits' owners were convinced that entering other European markets would fuel the company's growth. Marc Fetscherin is affiliated with Rollins College.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W17689

発行日：2017/11/12

登録日：2018/1/15