In January 2017, the owner of Kookie Kutter Bakery in Sackville, New Brunswick, Canada, needed to make some challenging decisions about the future of his bakery. He enlisted a small marketing firm to help him determine the marketing options available to him, including introducing new cookie flavours, and reaching out to new markets. Because of the bakery's precarious financial situation, the owner needed to decide how to move forward to ensure that his bakery would succeed in the long run. What should the bakery owner do to keep Kookie Kutter Bakery alive? Ailsa McBride is affiliated with Mount Allison University.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-W17720

発行日：2017/11/27

登録日：2018/1/30