QualityKiosk: Drawing Up a Sales Strategy
QualityKiosk Technologies Private Limited (QualityKiosk) was an information technology company providing software application testing and quality assurance services to banks and insurance companies in India. In 2015, QualityKiosk had over 70 per cent penetration in the insurance sector in terms of numbers of customers, and only 30 per cent penetration in the banking sector. Anuroop Krishna, head of QualityKiosk's banking vertical, must put together a coherent sales strategy for 2016-17, and present his recommendations to QualityKiosk's chief executive officer. Sreeram Sivaramakrishnan is affiliated with NMIMS University.