In September 2015, Groupe Fnac (Fnac), a large French retail chain, announced it had acquired long-time competitor Darty Limited (Darty) in an effort to counter competition from online retailers, particularly American e-commerce giant Amazon.com, Inc. Fnac's first offer had been declined, but Fnac and Darty negotiated and agreed on a new offer in November 2015. Unexpectedly, in March 2016, a South African-based retail holding company, Steinhoff International Holdings N.V., made a bigger offer. After an intense bidding war, Fnac successfully acquired Darty in April 2016 for 60 per cent over its first offer. The new company, Groupe Fnac Darty, faced several challenges. It needed to convince its stakeholders that the two emblematic competitors could create better value for them, despite their different identities and corporate cultures. How should the combined entity achieve the announced 130 million in annual synergies by 2019? And would the new entity survive the aggressive competition of e-commerce? Wiboon Kittilaksanawong is affiliated with Saitama University. Hanna Tayeb is affiliated with Nagoya University of Commerce & Business.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-W17770

発行日：2017/12/20

登録日：2018/2/26