In 2017, bike sharing was one of the hottest technology trends in China. Since its inception two years earlier, Mobike had quickly become one of China's leading bike on-demand companies because of its bicycles' superior quality, and the company's intelligence capability, open innovation, alliance strategies, and big data applications. Mobike expanded aggressively to take advantage of opportunities in this emerging market and the need for efficient, green, and sustainable solutions to short-distance urban transportation. However, Mobike's aggressive expansion faced tough challenges, including shared bicycle operations and management, competition from rivals, and government regulations. By late 2017, several bike-sharing services had gone bankrupt. How could Mobike avoid the same fate, generate profit, and continue to prosper? The authors Guijie Qi and Jiali Chen are affiliated with Shandong University. John Zhang is affiliated with Arizona State University.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-W18012

発行日：2018/1/12

登録日：2018/4/12