In mid-June 2011, the Chinese president of the China-Benin joint venture Benin Textile Company (Compagnie B ninoise des Textiles, or CBT) was deeply worried about the supply of cotton in Benin. Since 2009, CBT had faced significant challenges in obtaining a reliable cotton supply. In 2010, the company had already placed its cotton orders, but local Beninese cotton producers were unwilling to deliver cotton at the earlier agreed-on price due to the rising market price. CBT was forced to stop production for five months and could not deliver on numerous contracts. The president of CBT was unsure whether to stay in West Africa and if so, how to improve the cotton supply situation. He had four options: maintain the status quo and hope for improvements, withdraw from West Africa, buy cotton contracts from other countries, or invest in cotton production. Which would be the best option for his company? The authors are Zhangfeng Fei, Xiaokang Zhao and Kejing Zhang are affiliated with Donghua University. Alex Beamish is affiliated with Ivey Publishing.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W18014

発行日：2018/1/17

登録日：2018/4/12