Wild Chef Limited: Scaling Up a Cloud-Based Restaurant
Wild Chef Limited (Wild Chef) was a multi-cuisine restaurant operating a take-away and delivery format in Delhi's National Capital Region. It adopted the emerging concept of cloud kitchen in July 2016, considering the promising opportunities offered by the rapidly growing food-technology market in India. Key strategic decisions helped Wild Chef achieve its operational break-even point in its third month, and after one year, the owners were considering options on how to scale-up the business further. The choice of markets to enter, and arriving at the right permutation of scale-up options were the key decision areas under focus. Servjaeta Verma is affiliated with Institute of Management Studies Ghaziabad.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-W18048
発行日:2018/1/26
登録日:2018/4/12