Laurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) was a state-of-the-art generic pharmaceutical company that exported pharmaceutical products all over the world and specialized in providing combination drugs to the medical community. The company needed to deploy a customer relationship management (CRM) solution to strengthen its sales and marketing, and build robust systems to better track customers, strengthen customer relationships, and enhance sales-force productivity. In 2017, Laurs & Bridz was considering several CRM solutions, which had been shortlisted on the basis of features and price. Before it could invest 50 million in the new system, Laurs & Bridz had to answer several important questions: Which of the available CRM solutions would best suit the firm? What would be the direct and indirect effects of implementing such a CRM solution? What kind of approach should the firm use to implement the solution? What obstacles could interfere with that solution's successful implementation? Anand Khanna is affiliated with Institute of Management Technology, Ghaziabad. Sandeep Puri is affiliated with Asian Institute of Management.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W18055

発行日：2018/1/26

登録日：2018/4/12